Privacy policy
House of Bling, LLC ("House of Bling", "we", "us", or "our") operates houseofbling.co and related services. This Privacy Policy explains how we collect, use, share, and protect the personal information of visitors and customers who interact with our website, online store, and other services (collectively, the "Service"). Please read this policy carefully. By using our Service, you acknowledge the practices described here. If you have questions, contact us using the details at the end of this document.
INDEX
- Personal information we collect
- Tracking technologies
- How we use your personal information
- Data retention
- How we share your personal information
- Your choices
- Third-party sites and services
- Security
- International data transfers
- Children<
- Changes to this Privacy Policy
- How to contact us
- State privacy rights (California, Colorado, and others)
1. PERSONAL INFORMATION WE COLLECT
We collect personal information in three ways: directly from you, automatically through your use of our Service, and from third-party sources.
Information you provide to us
- Contact data: Your name, email address, phone number, billing and shipping address.
- Profile data:Account username and password, date of birth, and preferences you set on your account.
- Transactional data:Information needed to complete your purchases, including order details and transaction history.
- Communications data:Messages you send us via live chat, email, phone, or virtual appointments.
- Marketing data:Your preferences regarding our promotional communications.
- Payment data:Payment card or financial account information collected and processed securely by our payment processors. We do not store full card numbers on our servers.
- User-generated content:Reviews, comments, photos, or other content you submit through the Service.
- Promotion data:Information you provide when entering contests, surveys, or promotional programs.
Information collected automatically
When you visit or use our Service, we and our service providers may automatically collect:
- Device data:IP address, browser type, operating system, device model, screen resolution, and unique device identifiers.
- Online activity data: Pages viewed, time spent on pages, links clicked, search queries, and how you navigate between pages.
- Communication interaction data:Whether you opened our emails, clicked links within them, or engaged with our text messages.
Information from third-party sources
We may receive personal information about you from:
- Public sources such as social media platforms and public records.
- Data providers and analytics services.
- Payment and financing partners, such as those facilitating layaway or installment plans.
- Third-party platforms you use to sign in or connect to our Service.
2.TRACKING TECHNOLOGIES
We and our partners use the following technologies to collect data automatically:
- Cookies: Small text files placed on your device that help us remember your preferences, keep you signed in, and understand how you use our site. Cookies may be session-based (deleted when you close your browser) or persistent (retained for a set period).
- Local storage:Browser-based storage that works similarly to cookies but can hold more data, used for site functionality and preferences.
- Web beacons / pixel tags:Invisible image files embedded in emails and web pages that tell us whether content was viewed or an email was opened.
- Analytics tools:We use tools such as Google Analytics to understand traffic patterns and improve our Service. You can opt out of Google Analytics data collection at tools.google.com/dlpage/gaoptout.
3. HOW WE USE YOUR PERSONAL INFORMATION
Service delivery
- To process and fulfill your orders, including shipping and payment confirmation.
- To create and maintain your account on our Service.
- To schedule and conduct virtual jewelry consultations and appointments.
- To respond to your questions, support requests, and feedback.
- To send transactional communications such as order confirmations, shipping updates, and return notifications.
Service improvement
- To analyze how customers use our site and identify areas for improvement.
- To develop new products, services, and features.
- To conduct internal research and quality assurance.
Marketing and advertising
- To send promotional emails and offers about our products, services, and events. You may opt out at any time (see Your Choices below).
- To deliver interest-based advertising — ads tailored to your browsing activity — on our site and on third-party platforms. We and our advertising partners use cookies and similar technologies for this purpose.
Legal compliance and fraud prevention
- To comply with applicable laws, regulations, and legal proceedings.
- To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activity.
- To enforce our Terms of Service and protect the rights and safety of House of Bling, our customers, and the public.
4. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, satisfy legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we delete, anonymize, or isolate it from further processing.
5. HOW WE SHARE YOUR PERSONAL INFORMATION
We do not sell your personal information for money. We may share it in the following ways:
- Service providers: Third parties who help us operate our business, such as payment processors, shipping companies, customer support tools, email delivery services, and analytics providers. These parties process your data only on our behalf and subject to our instructions.
- Payment processors and financing partners: Your payment card information is collected and processed directly by our payment processors (such as Shopify Payments). Financing partners who facilitate layaway or installment plans may receive relevant data in accordance with their own privacy policies.
- Fraud prevention partners: Third-party services that help us identify and prevent fraudulent orders and chargebacks.
- Advertising partners: We may share limited data with advertising partners to facilitate interest-based advertising on our site and third-party platforms. This may qualify as a "sale" or "sharing" under certain state privacy laws — see the State Privacy Rights section below.
- Legal and regulatory authorities: We may disclose personal information to law enforcement, government agencies, or courts when required by law or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
- Professional advisors: Lawyers, accountants, auditors, and insurers where necessary in connection with their professional services to us.
- Business transferees: In the event of a merger, acquisition, asset sale, or other corporate transaction, personal information may be transferred to the relevant parties. We will notify you if such a transfer materially affects how your information is used.
- Third parties you authorize: We may share your data with third parties where you have given us explicit permission to do so.
- Other users and the public: Content you post publicly on our Service — such as reviews or comments — may be visible to other users and the public.
6. YOUR CHOICES
Opt out of marketing emails
You may unsubscribe from our promotional emails at any time by clicking the unsubscribe link in the email or by contacting us at customerservice@houseofbling.co. Note that you will continue to receive transactional messages related to your orders and account.
Opt out of text messages
If you receive text messages from us, reply STOP to any message to stop receiving further texts. You may also contact us directly to request removal.
Cookies and tracking
Most browsers allow you to block or delete cookies through their settings. Disabling cookies may affect the functionality of our site. For more information on managing cookies, visit www.allaboutcookies.org.
Interest-based advertising
You can limit interest-based advertising through the following options:
- Browser settings — block third-party cookies in your browser preferences.
- Google: adssettings.google.com
- Facebook/Meta: facebook.com/about/ads
- Network Advertising Initiative opt-out: networkadvertising.org/managing/opt_out.asp
- Digital Advertising Alliance: optout.aboutads.info
- Mobile device settings — use your device's advertising ID settings to limit ad tracking.
You will need to apply these settings on each browser and device you use.
Do Not Track
Some browsers send "Do Not Track" signals to websites. Our Service does not currently respond to these signals. We will update this policy if our practices change.
Account closure and data deletion
To request deletion of your account or personal information, contact us at customerservice@houseofbling.co. We will process your request in accordance with applicable law.
7. THIRD-PARTY SITES AND SERVICES
Our Service may contain links to third-party websites, apps, and platforms. We are not responsible for the privacy practices of those third parties, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party services you use.
8. SECURITY
We implement technical, organizational, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission (SSL/TLS), access controls, and secure payment processing.
No method of internet transmission or electronic storage is completely secure. While we work hard to protect your information, we cannot guarantee absolute security. If you suspect unauthorized access to your account, please contact us immediately.
9. INTERNATIONAL DATA TRANSFERS
House of Bling is based in the United States. If you are accessing our Service from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction. By using our Service, you consent to this transfer.
10. CHILDREN
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at customerservice@houseofbling.co and we will take appropriate steps to delete such information.
11. HOW TO CONTACT US
If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please reach out to us:
CONTACT US Email: info@houseofbling.com
Phone: (866) 467-4263
Mail: House of Bling, https://housesofbling.com/
Hours: Mon–Fri 7am–8pm MST | Sat–Sun 10am–7pm MST
12. STATE PRIVACY RIGHTS
This section applies to residents of California, Colorado, Connecticut, Utah, Virginia, and other states with applicable consumer privacy laws, including the California Consumer Privacy Act (CCPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and Virginia Consumer Data Protection Act (VCDPA) (collectively, "State Privacy Laws").
Your rights under State Privacy Laws
Depending on your state of residence, you may have the following rights:
- Right to know / access: You may request information about the categories and specific pieces of personal information we have collected about you, and the purposes for which it was used or shared.
- Right to correction: You may ask us to correct inaccurate personal information we hold about you.
- Right to deletion: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
- Right to opt out: You may opt out of the sale or sharing of your personal information for targeted advertising purposes. While we do not sell personal information for money, our use of advertising technologies may qualify as "sharing" under applicable state laws.
- Right to appeal: If we deny your request, you have the right to appeal our decision.
- Right to non-discrimination: We will not discriminate against you for exercising any of these rights.
How to exercise your rights
Submit requests by email to customerservice@houseofbling.co or by phone at (866) 467-4263. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law (typically 45 days, with a possible extension of an additional 45 days where reasonably necessary).
Authorized agents
You may designate an authorized agent to submit requests on your behalf. We may require written authorization or a power of attorney and may verify your identity directly before honoring the request.
Personal information we collect, use, and disclose — CCPA summary
The following table summarizes the categories of personal information we collect and how we handle them, as required under the California Consumer Privacy Act:
| Personal Information | CCPA Category | Disclosed To | Sold / Shared |
| Contact data (name, email, phone, address) | Identifiers; CA customer records | Service providers; payment processors; advertising partners; authorities | Advertising partners (interest-based ads) |
| Transactional data (orders, purchase history) | Commercial information; financial info | Service providers; payment processors; fraud prevention | None |
| Device & online activity data | Identifiers; internet/network info | Analytics providers; advertising partners | Advertising partners (interest-based ads) |
| Communications data | Identifiers; CA customer records | Service providers; customer support tools | None |
| Marketing & preference data | Identifiers; commercial information | Marketing service providers; advertising partners | Advertising partners |
| Payment data | Financial information; CA consumer records | Payment processors; fraud prevention partners | None |
| User-generated content (reviews, comments) | Sensory information; CA consumer records | Other users and the public | None |
Consumers under 16
We do not knowingly sell or share the personal information of consumers under 16 years of age.
Sensitive personal information
We do not intentionally collect sensitive personal information as defined under the CCPA, and we do not use or disclose it for purposes of inferring characteristics about consumers.
California Shine the Light
Under California Civil Code Section 1798.83, California residents may request the names of third parties to whom we have disclosed personal information for their own direct marketing purposes during the preceding calendar year. To submit a Shine the Light request, email customerservice@houseofbling.co with the subject line "Shine the Light Request" and include your full name, mailing address, and a statement confirming you are a California resident.
Nevada residents
Nevada residents have the right to opt out of the sale of certain personal information for monetary consideration. We do not currently engage in such sales. If you are a Nevada resident and wish to submit an opt-out request for potential future sales, contact us at info@houseofbling.com This Privacy Policy was prepared for House of Bling (https://housesofbling.com/) and is effective as of January 1, 2025. For questions, contact customerservice@houseofbling.co or call (502) 713-2500
This Privacy Policy was prepared for House of Bling (https://housesofbling.com/) and is effective as of January 1, 2025. For questions, contact customerservice@houseofbling.co or call (502) 713-2500